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LCFC presents a fresh perspective on Thai culture by blending contemporary design with inspiration from Phi Ta Khon, a vibrant folk festival from Loei Province.
This collection reimagines traditional Phi Ta Khon masks through pixel art – streamlining their intricate details into simplified pixel graphics that capture the spirit of Thai textile patterns while offering a bold, modern look rooted in cultural heritage.
These pixel motifs are brought to life on fabric using traditional mud mee weaving techniques by local artisans in Loei, with the result a seamless fusion of innovation and tradition – carrying Thai craftsmanship into the digital age.
Crafted from lightweight yet durable nylon, this navy varsity jacket is made for everyday wear. The sleeves make a bold statement, fully adorned with pixel-style Mud Mee (Ikat) Silk weaving. The front showcases cream-colored “LCFC” lettering, while the back is embroidered with “LEICESTER CITY.” Blending classic sporty aesthetics with the artistry of Northeastern Thai craftsmanship, this jacket captures LCFC’s contemporary style with cultural depth.